Purchase Behavior Research on Social Business

Purchase Behavior Research on Social Business
Author : Yu Ruixiao
ISBN: 9789386611536
Year: 2019
Pages: 284
Binding: HB
Publisher Name: Serials Publications Pvt. Ltd.
INR 1,295.00

Price in Dollar: $43
The book provides a comprehensive coverage of the factors influencing the purchasing behaviour of consumers in India and abroad. Based on a survey work, the present treatise is indispensable for marketers in formulating their marketing strategies. Students, research scholars, management consultants, dealers, professionals and above all consumers would find this book useful. 

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