Purchase Behavior Research on Social Business
Publisher Name: Serials Publications Pvt. Ltd.
Price in Dollar: $45
The book provides a comprehensive coverage of the factors influencing the purchasing behaviour of consumers in India and abroad. Based on a survey work, the present treatise is indispensable for marketers in formulating their marueing strategies. Students, research scholars, management consultants, dealers, professionals and above all consumers would find this book useful.
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